How To Make The Perfect Business Card?
After printing business cards for over 15 years, we believe that we have perfected the recipe for the perfect business card. Now, we could keep this recipe top secret, but what would be the fun in that? Instead, we’re going to share our perfect business card recipe with the world, and hopefully it will help you with your perfect business card designs.
From choosing the right font to finalising your colour palette, we’re here to show you how to combine the best ingredients to make the perfect business card. And, being a printing company, we couldn’t help but add in our recommendations of gorgeous paper backdrops for your perfect business card designs.
What Is The Perfect Business Card?
To know how to make the perfect business card, we first need to know what makes a business card perfect.
In short, the perfect business card is one that not only markets your business but looks good while doing so. Your potential clients should be able to take one look at your cards and know exactly who you are, what you do, and how you can help them.
There is no cookie-cutter mold for designing the perfect business card. The perfect business card for one company won’t be the right fit for another. This is why having a clear understanding of your company before designing the perfect business card is crucial.
Designing The Perfect Business Card In 3 Steps
Designing the perfect business card may seem like a daunting task, but there is no reason why it should be. You don’t need to be a seasoned graphic designer to be able to look at a design and decide whether it suits the company it represents. Knowing the steps of how to make the perfect business card will provide the foundations for your design to build from.
Let’s break down the steps for how to make the perfect business card:
Arrange Your Text And Choose Your Font
Organising your text on the page is the first thing you should do when designing the perfect business card. The last thing you want to do is create a beautiful design that your text doesn’t fit inside.
Think about how you want the information to flow. We as people tend to read from the top downwards, so place your most important information towards the top and work down in order of importance. Most business cards begin with the company name, then the contact name, contact information including email address, and lastly the social media handles or site address.
Once you’ve arranged your text, you can now decide on the font. If you already have brand guidelines for your business, then this will be pretty easy. But if you, like many small businesses, don’t have a set font within your marketing, this choice may be slightly more difficult.
Keep in mind that your design should represent your business, and so, by extension, so should the font you choose. Formal businesses, such as law firms, tend to use classic serif fonts, whereas small homemade businesses are more likely to gravitate towards a script font.
Place And Create Your Imagery
Now that you have placed your text, you can frame it with your perfect business card design. Think about how your company markets itself. Are you bold? Minimalistic? Photo focused? Rustic and homemade? Writing down everything that your company represents will help you to choose the images and design styles to match.
As always, keep in mind how your customers view your company. What do you want them to see when they pick up your perfect business card? Although one of the joys of designing the perfect business card is that there are no rules with how it should look, you should be sure that the design choices you do make are relevant and add to the overall appearance of your design.
For more on designing the perfect business card, check out this post.
Choose Your Paper Type
Finally, you can choose the paper stock that your perfect business card design will sit on top of. To make things easy, we’ve picked out our favourite paper types that compliment different styles of the perfect business card.
Professional and formal designs are best suited for our uncoated business cards. The slightly textured white paper provides the ideal background for solid colour and bold text.
For a more rustic and eco-friendlier feel, we recommend kraft business cards. With a natural brown colouring, this paper type is great for black printed designs.
Our G.F. Smith colorplan business cards are perfect for smaller businesses looking for an interesting backdrop for their cards. With a variety of colours to choose from, you’re bound to find one that matches your company’s appearance.
Print The Perfect Business Card With Aura Print
Printing your perfect business card design couldn’t be easier with Aura Print. Not only have we provided you with an array of options for your perfect business cards, but we are also here to help you with any questions you may have. Our friendly and professional team are just one phone call away, so why not give us a call and get started printing your perfect business cards?