Business cards are seen as a physical representation of your company and are quite often the first impression potential customers will receive. Your company cards should therefore have a positive reputation on those who receive them, which in turn will encourage people to reach out and contact you.
What To Write On A Business Card?
If you're wondering what to put on a business card, to put it simply, the information to include on your business card is what you want potential customers to know about you and your products or services. Your business cards should be clear and easy to read. If a customer struggles to understand your business card there is an 88% chance it will be thrown away.
It is therefore important that any information and images you wish to include on your business card are up-to-date and relevant to your business. Most business cards will include the following information:
Your company name/logo:Your logo is an essential part of your branding. It can help the recipients of your business card easily identify what kind of goods and services you offer. It is quite often the case that someone will take your business card and then completely forget why they have done so! Your logo can remind them as to who you are and why they want to contact you.
Your name:This one might sound easy, but customers need to have the correct name for the point of contact within your business. If you go by a nickname instead of your full name, use the nickname for your business card. For example, if your name is David but you go by Dave, it's probably best to put Dave on your card if this is how you wish for people to refer to you.
Your job position:Following your name is your job title. Your job title informs the recipients of your business card exactly what you do or the services you can provide. The description you use for your job should be easy for those not familiar with your business to understand. For example “marketing manager” is much more informative than “manager” and will help your customers know the exact role you play within your business.
Your contact information:Business cards often include 1-2 methods of contact, such as a phone number or an email address. Make sure your contact information is up-to-date and relevant, there’s no use in including an old phone number or an email address that you hardly check!
Your social media profiles:Social media platforms are another popular way for customers to get in contact with you. For any social sites that you do include on your business card, make sure to include the logo or name of the platform alongside the name of your media handle. You don’t need to add every social media site that you use, only include those that are active and relevant to your business.
Your company address:Make sure to include an address on your business card if you want customers to travel to your location or if they'll need to post you anything. It is not required for you to include your address on your business card. For example, if you are a wedding photographer you are more than likely to travel out to your clients, they will not need to come to you.
Your website:Your website should be included on your business card if you have an online presence that you wish for potential clients to see. For example, artists likely have an online portfolio to display their artwork. Adding a web address on their business card lets clients know where to look to see their work.
Each business card is unique to the person or company it represents so there are no “set rules” for what should be included. If you have a QR code you would like people to scan, why not include it on your business card design? The contents of your business card are completely up to you!
What To Put On The Back Of A Business Card?
Your business cards don’t need to be limited to just one side, why not utilise both sides of your card? The back of your business card provides additional space to further promote yourself and your business. The following back of business card ideas are just a handful that our customers have printed in the past:
Appointment bookings:Why not use the back of your business card as a space for customers to book in with you? The back of your business card is a perfect space to book in customers for repeat appointments. These appointment cards can be easily carried within your customers' wallets and can help remind them to visit you again.
Special offers:Most people cannot refuse a good deal! Including an offer on your business card can help you gain new and repeat customers for your business. Business cards with a special offer on the back are more likely to be held onto than those without which increases the chances of someone using your company.
Membership cards:Loyalty cards can encourage your customers to repeatedly purchase from your company and reward them for doing so. This is a win-win situation, your business gains a repeat customer, and your customers receive a discount or free product for using your business.
No matter what back of business card ideas you have, we'll work with you to make it a reality.
What Not To Put On A Business Card?
Small mistakes on your business cards can cost you a new customer for your business. Knowing what not to put on a business card will ensure that your cards are professional and increase customer interaction. Here are some common examples of mistakes to avoid on your business cards:
Missing and outdated information:The most common mistake that can be found on business cards is a lack of information or including information that is not up to date. Your customers rely on your business card for details such as your phone number and email address. If this information is not present or is not correct, people will struggle to get in contact with you which will lead them to go elsewhere.
Hand writing over errors on your card is unprofessional so make sure everything you include on your card is present and accurate on the design before it is printed.
Readability:Using a font that is too small or including too much text can make a business card difficult to read. If a customer cannot understand your business card they will discard it. Make sure that the text on your card is legible and relates to your company, customers will not spend time attempting to decipher the information on your business card.
Paper quality:A poor quality paper can reflect badly on your business as it shows a lack of professionalism and care towards your potential customers. When receiving a business card people are likely to take note of the look and feel, those that are deemed too flimsy may be discarded for appearing “cheap”. Using thick sturdy paper will give your business cards a more premium appearance and will encourage customers to keep hold of it for future reference.
Our Custom Business Card Printing
We offer a range of different paper types, sizes and finishes that can be utilised for your business cards. Unsure of which paper you would be liking? We have a business card sample pack that includes each of our different papers and lamination finishes available on our business cards.