Much like business cards, letterheads are often the first impression customers may receive of your business. An effective letterhead provides all the essential information to the receiver, whilst being a way to reinforce your brand. Understanding what to put on a letterhead will help you to create professional marketing stationery for your business.
What to put on a letterhead?
Knowing what to put on a letterhead will assist you in actively engaging your customers. Think about what you need your clients to know about you. Who are you? How should they contact you? Who is the best person in your business to contact? The answers to these questions will help determine the information to include on your letterhead.
Most letterheads will include the following information:
• Company Name / Logo
• Contact Name
• Telephone Number
• Email Address
• Web Address
Your customers are going to use your letterhead to contact you, so make sure the information you do feature is relevant and up to date. Avoid over-complicating your design with excess information. The last thing you want to do is make it difficult for your clients to find the information they need.
How to design a letterhead
There is no singular way to create your letterhead. Instead, think about how your letterhead will interact with the letter’s contents. Your letterheads are going to be reprinted, so the number one thing to consider with their design is ensuring nothing falls in the way of the reprinted text.
To begin your design, first, print off a sheet of paper with typed out text. This will help determine the space you have available at the top and bottom of the sheet for your letterhead template. The most popular letterhead layout is to use both the header and footer, with your company logo at the top and contact details at the bottom. This will frame your reprinted text in the centre.
Some of the best letterhead designs are clean and simple. Your designs should complement the letter contents, not overshadow them. Being strict with your design will help to avoid any distracting elements and keep your letterheads easy to understand.
The best paper for letterheads
Although it may seem tempting to gravitate towards a thicker paper or a lamination, you must remember that your letterheads will be reprinted. A thick, laminated letterhead will look great, but will it fit through your office printer?
The best paper for letterheads is a thinner paper stock without a lamination. Using a thinner paper does not mean that you must compromise on quality. Our conqueror and pearlescent papers will give your letterheads that luxurious look, while also being compatible with your office computer.
Special finishes for luxury letterheads
Unfortunately, many letterheads are created in desktop programs that were not created with design in mind. This has resulted in a sea of bland, boring stationary sets with no unique aspects to their design. Adding a special finish can help your letterheads to stand out from the rest and be more memorable for your customers.
To give your letterheads a subtle, premium appearance, a textured paper can be used to elevate your designs. Conqueror paper is the ideal choice for a luxury letterhead due to its understated texture, which differentiates this quality paper from typical office printer paper. For a bolder appearance, a colorplan paper can be used to fully transform your letterheads to stand out from the rest.
If your branding requires a specific colour, a spot colour letterhead will achieve this. Keeping your letterhead consistent with the rest of your marketing materials will show your customers that your brand is polished and that you take your business seriously.
What are compliment slips used for?
Compared to a letterhead, compliment slips are much smaller in size. These smaller slips are best for invoice sheets and delivery notes that can be easily handed over to your customers. Due to their size, compliment slips are a more convenient way to communicate with your clients. They can also be used as an additional extension of your company’s brand.
Most compliment slips will include the following details:
• Your company name / logo
• Contact information such as a telephone number or email address
• Space to write a date or signature
Remember, your compliment slips will be reprinted so make sure the content of your design doesn’t fall in the way of the printed text.
Print your custom letterheads with Aura Print
Our custom letterhead printing allows you to personalise your own unique letterheads with a range of different paper types and finishes. To complete your business stationery set, why not check out our compliment slips, legal corners, and continuation paper.