USA
FR
Your Event Signage
Event Signage Guide
No matter what event you are planning, chances are, you’ll need some event signage. Signs and banners are used to promote events to attract more customers. However, there are other reasons to use event signage and things to consider before designing and ordering custom signs online. This guide includes tips to help you to get the most out of your event signage and brand signs.
Read on to find out about:
• Why your event signage is important
• 4 things to consider before you order custom signs online
• Types of signage
• 4 tips on signage placement
Why Use Event Signage?
It goes without saying that large conferences and festivals will need more signs than small events. At large venues, directions are always appreciated by guests. Large networking events already have a degree of hustle and bustle because business professionals are often in a hurry to get tasks done. Without directions at large business events, there can be a lot of chaos, frustration and missed opportunities.
Custom Directional Signs
Directions are always appreciated by guests, for example, custom directional arrow signs can help with wayfinding and reinforce brand identity. This can range from floor stickers to overhead hanging signs. Each time a visitor encounters your brand, it is another chance to impress them. People that organise large gatherings know that good events are down to careful planning, targeted messages and directional sign placement. The last thing you want is frustrated guests that have travelled a long way to get lost and annoyed.
The Most Common Areas That Usually Need Signs
• Car Parks
• Entrances
• Registration areas
• Queues
• Food & drink areas
• Toilets
• Stages
• Information desks
• Mobile charging stations
• Smoking areas
• Exits / Thanks for visiting signs
Other Reasons To Use Event Signage
• Promotions
• Social media handles and hashtags
• Event branding
• Event schedules
• Venue maps
• Health and safety warnings
4 Things To Consider When Designing Event Signage
Different events need different types of signage messages. Here is a list of points to consider when thinking about your event signs.
1. What Is The Aim Of The Event?
Fundraising events need signs to raise awareness of the cause and encourage donations. Whereas large tradeshows need sponsorship signage.
2 Where Will The Event Be Held?
If the event is outdoors, the signs need to be made from durable weather resistant materials. For areas that are exposed to the elements, we recommend vinyl mesh banners. If you cannot access the venue, it is a good idea to get a floorplan so you can plan where to hand your banner or event signs.
3 Who Will Be Attending?
You should always keep your audience in mind when creating signage. Branding is important if you want to impressive business clients, whereas the press need helpful and informative displays.
4 Is Your Event Recurring?
If you will organise a similar event in the future, you could opt for durable banners that will last a long time and maximise ROI.
Corporate Event Signage
In shared venues or crowded areas such as exhibition halls, it is more difficult to grab the attention of people passing by. With our printing industry expertise, we are here to help if you want to know which is the best product for your advertising messages. Our team of talented designers can create cool signage for events.
Before we share some placement tips to increase your advertising visibility, it is important to understand the types of signs available. Certain products can help to maximise visibility and grab attention. For example, backlit posters and banners are designed to help signs to stand out. The location of your message or graphics will affect the type of signage you choose, especially if your sign will be exposed to the wind.
Types Of Signage
There are many different types of signage that you can use depending on where your event will be held. Here are types of signage to consider for your event.
Outdoor Event Signage
Outdoors signs can be stuck to the floor, free standing, or attached to gates, barriers, fences and the sides of the building.
Types Of Outdoor Banners
Outdoor banners are a fast and effective way to communicate your message at events. Overhead banners let your guests see your logo/message from a distance, even in a crowded venue. Banners with eyelet hems are tied or drilled into a wall. Alternatively, you could have pole pocket hems to attach the banners into the ground. All our banners are made from weatherproof and durable PVC with high-quality fade resistant inks. They are fully scratch proof and waterproof.
Mesh banners are the best choice for outside if it will be subjected to windy weather. Our windproof PVC banners have thousands of tiny holes in the structure which allows the wind to pass through. This stops the banner pulling on the hardware or fixings and prevents any damage and stops the banner from becoming loose. Another popular type of outdoor banner is backlit banners. They can be used outside or inside to get your message across, even in dark areas.
To increase visibility, you can opt for double sided banner printing so that people see your message from both sides.
A Frames can be used for advertising on footpaths just outside your building or event venue.
Indoor Event Signs
Roller Banners are the next best option to hanging PVC banners. They are often used as hotel event signage because they are easily transported and can be designed so that they are reused on multiple occasions.
Floor Stickers help to increase awareness, directions or branding. They are ideal for large events for wayfinding. At tradeshows they are often used to show the way to a sponsor’s stand on the conference area.
Table Signs (and table covers) This can reinforce messages or branding. It is ideal for a very short business message or reinforcing brands or stand location. Ideal for targeting guests with key messages while they are eating their lunches at large events such as conferences.
Digital Signage lights up to attract attention in a similar way to backlit banners and posters.
Exhibition Booth Signage is designed to quickly communicate your core product and services to people walking past your stand. Backdrops can be used at the back of an exhibition booth to create a wide pull up banner. They are also used for stage backdrops for brand building.
Vinyl Wraps can be used to adhere to just about anything that does not have a rough or rusty surface. It is a quick way to coat something in branding or advertising messages such as signs. It is not suited to complex geometries and sometimes cracks under heat.
Balloons and projections and interactive graffiti walls can also be used to attract attention in busy venues.
How To Design A Banner For An Event
If you need help designing banners or signs, our designers can help. Our design team can give advice about what is best for your needs. They can work with you to create the entire artwork for your event signage according to your brief.
Event Signage Template
Template banners and signs are another option if you cannot design the artwork yourself. There are many websites that offer free event signage templates such as Canva. For example, you can take their design and customise it with your own text.
4 Tips For Event Sign Positioning
Here are some additional ideas for positioning your signage.
1. Use Nature
For a more rustic feel to an outdoor event, you can hang signs from trees or prop them up against rocks rather than drilling posts or poles into the ground.
2. Think Big
Large signs can be seen from further away. In large exhibition halls, circular ceiling signs can be seen from various angles too.
3. Signage For Queues
High footfall areas tend to get more visibility. Places where people are stationary get more attention. Displaying your message in an area where people are queuing can be effective and also give your guests something to read while they are in a queue. This includes custom printed backlit posters, PVC banners and boards. We can also print heras fencing banners if you have barriers either side of your queueing zone.
4. Window Stickers
We can print custom window stickers. We offer vinyl sticker, window frosting, one-way vision film, static cling vinyl and cut coloured vinyl. Window stickers can be stuck to the outside or the inside with an option to be readable from both sides. It is a quirky idea for your event signage, but it is also useful for blocking annoying glare from the sun.
Ordering Custom Signs Online
If you need custom signs printing for your event, we are here to help. We have a selection of custom banners, floor stickers, posters and we can also make wayfinding signs.
