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The Art Of Bespoke Business Cards
Even when living in this era of digital everything, the business card still retains its power in networking and representing a brand. A business card signifies something far more significant than just a piece of paper—it is a small ambassador for who you are and what your business stands for. The art of bespoke business cards can differentiate you—from the entrepreneur with a bright idea to those in creative professions or part of massive corporate entities. We look at the many ways in which you can design, create, and print business cards that your customers and clients simply won't want to lose.
The Role of Business Card Maker
The customisation for a business card starts with a card maker. This is the tool that makes your vision come to life. A business card maker like our easy online calculator is instrumental in making the whole process easy as it provides simple tools to easily create the ‘base’ of your business cards. Look out for a business card creator offering this flexibility yet within a user-friendly interface so you can design the business cards to remain representative of your brand identity.
Let’s Get Creative
There is much you can do when designing a business card. You want it to capture the brand and message you want to send to the intended recipient. Here is how to create a creative business card:
Understand Your Brand Identity: Before you start working on your business card design, be sure to have a good understanding of what your brand stands for, its values, mission, and what audience it targets. This will guide your design choices and ensure that all your marketing materials are consistent.
Right Colours and Fonts: The colours and font are the ones that are also important in a business card design. They should identify with your brand and be legible. Don't use too many colours or complex fonts; the whole thing might seem cluttered.
Include the Main Details: Business cards should incorporate the main details of name, job title, company, telephone number, and website. All this information should be up-to-date and accurate.
Unique Finishes: Use different finishing features such as foil stamping, spot UV coating, or rounded corners to make a business card visually appealing. These elements tend to have both tactile and visual appeal.
The Art of Printing on Business Cards
Now that you have finalised your design (and sent it over to us!), the next step is to print out your business cards. This process involves choosing the right paper stock, finishes, and printing techniques to bring your design to life.
Paper Stock: The type of paper you choose can significantly impact the look and feel of your business card. Options range from basic cardstock to premium options like cotton or even cannabis. Think about paper weight and texture when you create business cards; this will influence the impression that your card makes on others.
Printing Techniques: A business card can be printed in many ways. For example, foil business cards typically use metallic foil to achieve a shiny, reflective finish, making them catch the eye. Spot UV business cards as one example are a glossy coat applied to specific areas on a business card, contrasted with the matte of the rest of the business card. But there are many other options we can assist you with to make your card completely bespoke.
Business Card Measurements: Getting It Right
Precise business card measurements are vital for guaranteeing your card fits regular cardholders and wallets. A business card is typically 88.9 x 50.8 mm in the United States, while a slightly different measurement of 85 x 55 mm is commonly applied in the UK and Europe. It doesn't matter what size; just make sure your design elements are proportionate, and you've got plenty of bleed area; after all, you don't want to have anything important get cut off.
The Best of Luxury with Foil Business Cards
Want to add an extra touch of luxury and sophistication to your brand? Then the absolute gold standard is adding metallic foil on your business cards. The process includes applying metallic foiling in particular parts of the card that may be shiny and reflective when viewed. This can be used to highlight your logo, name, or any other important design element. Now, the choice of foil colour is also critical. Gold, silver, and copper are popular, but coloured foils are another attractive design for making your impact. The trick is to use foil subtly, and in places, it will enhance the rest of your design, not detract from it.
Say It with Spot UV
Beautifully understated, spot UV business cards are another avenue to provide impact on your card. This technique involves adding a specific glossy varnish to areas of the card. Therefore, there are two parts – a shiny coat and then a matte finish –. Spot UV is a perfect fit for highlighting your logo, text, or any other design element; in fact, it gives off an air of sophistication and modernity with the card. While you make spot UV business cards, it is very important to plan the areas where UV must be done. Too much gloss creates an overly busy appearance, while too little may not give the desired impact. It would be about creating a balance to maximise the key elements of your brand.
Standing Out with Round Business Cards
Speaking of being bold and thinking out of the box - literally. Thus, when everyone else is giving out their rectangles, you just might have an edge in creating a memorable card that sets you apart. It’s important to note that if you are thinking about having a round business card, you'll have to think a little differently about the composition; how is this information and these design elements going to lay out in that circle? You will have to consider how these cardholders or wallets will accommodate a round business card when it comes to practical application. But they will be worth the trouble based on the statement that they can make.
Double Up with Duplex
To add another dimension to your business card offering, we offer duplex business card printing and triplex business cards also with painted edges if required. This utilises additional space along the oft-neglected edges of your business card. It also subconsciously makes your card stand out owing to its noticeably thicker feel in the hand.
The Details Matter
From colour choice and font to layout and finishes, everything plays its role in building a collective, professional look for effective business cards card design. Here are some additional tips to ensure your business card design is on point:
Keep It Simple: While it's tempting to include as much information as possible, a cluttered design can be overwhelming. Keep the essentials and make sure there's enough white space to let your design breathe.
Use High-Quality Images and Graphics: low-resolution images or graphics will only downgrade your business card. Consider and ensure all visual elements are print-ready.
Use the Back of the Card: A feature primarily ignored is the back side of the business card. Whether it's a business card with a QR code, tag line, or some small design, ensure it complements the front.
Proofread the Heck Out of It: Nothing is more frustrating than finding a typo on your just printed business cards. Ensure all the information is correct, and even have someone else look at it to catch any errors.
The Future of Business Cards: Incorporating Technology
Make your card even more potent by adding digital elements via QR codes. With a QR code on your business card, for example, a recipient can just scan and save your contacts into his phone, get to your website, or follow you on social media with a click. They are not just a way to contact you but show forward-thinking and technology-oriented branding.
Making Your Mark with Bespoke Business Cards
Bespoke business cards can be a super-powerful means to make a lasting impression in any professional environment. Use all the features of the business card creator to apply emphasis on design and creation for unique printing to result in uniquely designed business cards. Whether it's the luxurious appeal of foil business cards, the modern sophistication of spot UV business cards, or your unique choice of shape for round business cards, make it imperative that your card always reflects your brand identity and values.
We at Aura Print are so committed to helping you develop these business cards to look and be as effective a marketing tool for you as possible. Check out the options and begin designing your custom business cards. Your next great connection could be just a card away.
