Striking Outdoor Designs That Make a Bold Statement
Outdoor design is a complex mixture of visual and tactile elements which smartly uses the surrounding environment to highlight the features of a given product or service.
Or at least, that’s the description we’re used to.
In modern days, banner printing and outdoor design are more than mere advertising. While the sector is still dominated by the marketing industry, this design niche has started to turn more and more towards cultural and artistical development.
Renaissance intertwined with Urbanism
“OMG who stole my ads?” by Etienne Lavie
In recent years, the outdoor design has adopted a new purpose focused increasingly on abstract art. Born by the idea of creating an urban utopia where art triumphs over consumerism, the French artist, Etienne Lavie, has created a brilliantly designed banner printing project which replaces the invasive street advertisements on the streets of Paris and Milan with a series of classical paintings. Wittily named “OMG who stole my ads?” , this project provides tourists and locals with the amazing opportunity to enjoy some of Renaissance's most appealing paintings while waiting on the bus stop, the metro station or simply walking across the beautiful streets of the French capital or the Italian art mecca.
Source: Veronika Theodor http://www.thisiscolossal.com/wp-content/uploads/2014/03/La_%C3%BAltima_cena.jpg
Source: Veronika Theodor http://www.thisiscolossal.com/wp-content/uploads/2014/03/le_songe.jpg
Source: Veronika Theodor http://www.thisiscolossal.com/wp-content/uploads/2014/03/the_wandering_artist.jpg
Source: Veronika Theodor http://www.thisiscolossal.com/wp-content/uploads/2014/03/la_lecture.jpg
Source: Veronika Theodor http://www.thisiscolossal.com/wp-content/uploads/2014/03/vulcan.jpg
Contemporary art in banner printing
Striking billboard design by the department of advertising and graphic design of the Musem of Contemporary Art
Inspired by the provocative of contemporary art, the MOMA design studio has created an equally striking banner printing project. While infusing the world of outdoor advertisement with a dose of classicism, the billboard & banner designs of the Museum of Modern Art are a brilliant example of how outdoor advertisements can be delivered to the audience through visual abstraction. This outdoor design project combines bright colour palettes and bold typography to create a visually compelling and memorable advertisement.
Source: Veronika Theodor http://payload.cargocollective.com/1/2/88527/1205341/6th%20av_low_800.jpg
Source: Veronika Theodor http://payload.cargocollective.com/1/2/88527/1205341/MoMA_buildingbanner_low_800.jpg
Source: Veronika Theodor http://payload.cargocollective.com/1/2/88527/1205341/DUMAS_Houston_low_800.jpg
Nature-infused outdoor advertisement design
Tropicana – Energie Naturale
Billboard powered by oranges – who thought it would work?
This ridiculous idea may seem perfectly impossible for the common designer, but that’s not the case with the team of DDB. The genius creatives at the Parisian studio were determined to build and light up a billboard, fully powered by natural energy. With the help of Unit9 and Johnny Hardstaff, the guy who documented the project in an accompanying 90-second film, the studio managed to build a fully-functional illuminated billboard with oranges as a sole energy source. The completion of the project took more than three months of testing and numerous restless nights of developing, but the end result was worth it. Embarked in the creation of an outdoor design that embraces and celebrates the importance of nature, the group was able to create a giant multi-cell battery, powerful enough to illuminate the whole billboard.
Source: Veronika Theodor http://www.unit9.com/wp-content/uploads/tropicana_hardstaff_034.jpg
Source: Veronika Theodor http://www.unit9.com/wp-content/uploads/tropicana_hardstaff_001.jpg
Source: Veronika Theodorhttp://www.unit9.com/wp-content/uploads/tropicana_hardstaff_020.jpg
IKEA’s vertical wall apartment
Home-inspired climbing wall situated in the heart of France
Ikea’s vertical stunt billboard is yet another French outdoor design project which brilliantly blends with the surrounding environment while making a bold statement. Created to promote the opening of the 30th store of IKEA in Clermont-Ferrand, France, the company joined forces with the communications agency Ubi Bene to create a vertical climbing wall installation, built entirely with IKEA products. This inventive outdoor advertisement design of the Swedish furniture giant gives visitors the unique opportunity to try out the furniture in a fun and unconventional way. The installation of IKEA’s apartment climbing wall got almost instant recognition by both art connoisseurs and local residents for its brilliant advertisement.
Source: Veronika Theodor http://editorial.designtaxi.com/news-ikea110914/2.jpg
Source: Veronika Theodor http://editorial.designtaxi.com/news-ikea110914/1.jpg
Source: Veronika Theodor http://editorial.designtaxi.com/news-ikea110914/4.jpg
Source: designtaxi.com / Photos by Ubi Bene
The Orphea billboard trap
When banner printing meets functionality
Orphea’s incredible billboard shows the results of how outdoor advertisement meets functionality in the creation of a meaningful, striking and memorable design. Created by the Italian agency Publicis, this amazing billboard has managed to unleash the full potential of outdoor advertising through creative and practical design. The team came up with the brilliant idea of transforming a billboard into a giant insect trap with the help of transparent glue and focused lighting. The invisible adhesive layer trapped more than 230,000 insects, creating a provocative and impressive outdoor ad that instantly grabs the attention.
Source: Veronika Theodor http://marcommnews.com/wp-content/uploads/2013/05/9.jpg
Source: Veronika Theodor http://marcommnews.com/wp-content/uploads/2013/05/2.jpg
Orphea Billboard Trap video embed (1050px wide)