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Backing Card Printing for Product Display
Backing card printing creates printed cards that sit behind or support small products in retail packaging. It exists for badges, keyrings, jewelry, pins, accessories, and handmade items that need structure, branding space, and cleaner presentation without adding bulky packaging.
Give Small Products a Stronger Retail Format
Backing cards suit makers, ecommerce stores, boutiques, gift brands, collectible products, and retail ranges that need a simple support card behind the item. Configure paper, thickness, shape, holes, foil, lamination, and other finishing options online before emailing artwork or a design brief after checkout.
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Give small products structure with cards designed to support display and packaging.
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Add brand context behind the product using space for logos, details, or care notes.
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Improve retail handling with cards matched to product weight, shape, and presentation needs.
Dispatched using a reliable 1-3 business day courier in as little as 1 business day from proof approval.
All print products are finished, quality checked, and packed in-house by our professionals.
Friendly, knowledgeable customer service team available to answer any questions.
Talented in-house design team on-hand to create bespoke designs for virtually any product.
From paper stocks to foil shades, our customisation options are simply unmatched.
Constant innovation means we’re working on new products and finishes as we speak.
See How Canadian Businesses Use Backing Cards in Real Packaging
Backing cards are a simple but effective way to improve product presentation while adding valuable space for branding, product information, and marketing messages. Used across everything from jewellery and handmade goods to cosmetics, confectionery, accessories, and retail merchandise, they help products look more professional without adding unnecessary packaging.
Browse our Print Inspiration Gallery to explore real backing card projects produced for businesses across Canada. Discover creative packaging ideas, premium print finishes, and practical design inspiration to help your products stand out both in-store and online.
Metallic Foil Backing Cards that Wow at First Glance!
Add a brilliant shine to your packaging with our metallic foil backing cards. Designed to reflect exclusivity, these shiny little foil backing cards grab attention in all the right ways. Choose your favourite from our huge range of metallic foil colours available and prepare for your customers to be dazzled.
Gold
Metallic gold foil is pure sophistication, offering a rich, luminous foundation for your finest items.
The Order Process
Place your order online using our instant price calculator, which updates your total in real time.
Reply to your Order Confirmation email by sending us your artwork or design brief.
Our design team reviews your artwork, discusses any issues with you, and sends a proof for your approval.
After approval, your prints are produced and shipped straight to you within just a few business days.
Let our Design Team Work their Magic
We understand not everyone is a professional designer. You may not know your RGB from your CMYK or your bleed from your trap. That's why we have our in-house team on hand to craft the design of your dreams. All designs are individually created by our talented bunch. Yes, that's right, real people!
What Is a Backing Card and What Are Backing Cards Used For?
Backing cards are printed cards designed to support, protect, and present products in retail packaging. Products are attached directly to the card, creating an attractive display while providing space for branding, product information, instructions, pricing, or promotional messaging.
They’re commonly used for jewellery, badges, enamel pins, hair accessories, craft supplies, cosmetics, confectionery, small gifts, and many other retail products. By giving items a sturdy backing, they help products look more organised, professional, and retail-ready whether they’re displayed in-store or shipped to customers.
Backing cards also provide practical benefits. Because the product is secured to the card, it’s less likely to move around or become damaged during handling, transport, or delivery. At the same time, the printed card becomes an extension of your brand, helping you create a stronger first impression while communicating important product information to your customers.
Do You Offer Foil Printed Backing Cards?
Yes. We offer metallic foil backing card printing on a range of compatible paper stocks, allowing you to create packaging that looks more premium and stands out on retail shelves. Metallic foil is ideal for highlighting logos, product names, borders, patterns, and other key design elements with a striking reflective finish.
Choose from more than 10 foil colours, including gold, silver, rose gold, copper, holographic, and a variety of vibrant metallic shades. The best foil colour will depend on your branding, packaging design, and the impression you want to create, whether that’s understated elegance or bold shelf appeal.
If you’re unsure which foil colour is right for your project, we recommend ordering one of our metallic foil sample packs. They let you see each foil finish in person, making it easier to choose the perfect option for your backing cards before placing your full order.
Can You Design My Backing Cards for Me?
Absolutely! Our experienced in-house design team creates custom backing card artwork every day and will be happy to help if you don’t have a finished design or would like us to refine your existing artwork.
Simply select 'Supply Brief and We Design' during the artwork stage of our online calculator. From there, send us your logo, text, product details, colours, images, and any ideas or examples you’d like us to follow. We’ll create a professional backing card that’s designed specifically for your products and branding.
Not sure what to include in your design brief? No problem. We’ve put together a helpful guide explaining how to write an effective design brief, covering everything from branding and layout to product information and print finishes, helping you achieve the best possible design for your custom backing cards.
How Long Does It Take to Print Backing Cards?
Our fastest turnaround for backing card printing is 3 production days from proof approval, although our rush printing service may be available if you need your order sooner. If you’re working to a tight deadline, we recommend contacting our team before placing your order to discuss the available options.
Production begins once your artwork has been approved, not when your order is placed. Options such as metallic foil, lamination, specialty paper stocks, larger quantities, or additional artwork checks may increase production times slightly, so it’s always worth allowing a little extra time for important product launches or retail deadlines.
Once your backing cards have been printed, finished, quality checked, and packed at our production facility, delivery typically takes a further 1–3 business days, depending on your location. For the most accurate turnaround, simply configure your backing cards in our online calculator, which displays an estimated production time before you place your order.
Which Paper Should I Choose for My Backing Cards?
The best paper for your backing cards depends on the look, feel, and durability you’re trying to achieve. We offer more than 40 premium paper stocks, including silk, gloss, uncoated, recycled, kraft, Colourplan, colour core, cotton, and a wide range of specialty textured papers, giving you plenty of options to match your products and branding.
If you’re looking for a versatile all-round choice, silk paper is one of our most popular options. Its smooth, satin finish produces vibrant colours and sharp print quality, making it suitable for a wide variety of retail products. Compatible silk stocks can also be laminated for added durability and are suitable for metallic foil printing if you’re looking to create a more luxurious finish.
There isn’t a single “best” paper - it’s about choosing the one that best reflects your brand and packaging style. If you’re comparing materials, we recommend ordering one of our paper sample packs, and our guides to different types of printing paper and silk, gloss, and uncoated paper can help you decide which stock is right for your custom backing cards.
What Is a Backing Card and What Are Backing Cards Used For?
Do You Offer Foil Printed Backing Cards?
Can You Design My Backing Cards for Me?
How Long Does It Take to Print Backing Cards?
Which Paper Should I Choose for My Backing Cards?
Backing cards are printed cards designed to support, protect, and present products in retail packaging. Products are attached directly to the card, creating an attractive display while providing space for branding, product information, instructions, pricing, or promotional messaging.
They’re commonly used for jewellery, badges, enamel pins, hair accessories, craft supplies, cosmetics, confectionery, small gifts, and many other retail products. By giving items a sturdy backing, they help products look more organised, professional, and retail-ready whether they’re displayed in-store or shipped to customers.
Backing cards also provide practical benefits. Because the product is secured to the card, it’s less likely to move around or become damaged during handling, transport, or delivery. At the same time, the printed card becomes an extension of your brand, helping you create a stronger first impression while communicating important product information to your customers.
Expert Guides for Better Backing Card Printing
The right backing card can do much more than support your product. Paper finish, artwork preparation, card thickness, and protective coatings all play a role in creating packaging that looks professional, protects your products, and strengthens your brand.
Whether you’re producing backing cards for jewellery, cosmetics, confectionery, handmade goods, or retail displays, these practical guides will help you make informed decisions and achieve the best possible print results.
Gloss, Silk or Uncoated Paper
The paper finish you choose affects colour, texture, durability, and the overall appearance of your backing cards. Compare gloss, silk, and uncoated stocks to find the best option for your products and packaging style.
How To Check Your Artwork for Print
Well-prepared artwork helps ensure clean, professional print results. Learn how to check bleed, safe areas, resolution, text placement, and other important details before approving your files for production.
Thickness of Paper in PT
Choosing the right paper thickness helps create backing cards that feel sturdy, support your products properly, and deliver the premium quality your customers expect. This guide explains PT measurements and how they influence strength, rigidity, and presentation.
Lamination the Facts
Lamination protects your backing cards from scuffs, fingerprints, and everyday handling while enhancing the finished appearance. Discover the differences between gloss, matte, and soft-touch laminate, and learn which option is best suited to your packaging project.
Build a Complete Retail Packaging Solution
Backing cards work even better when paired with complementary printed products that create a consistent brand experience. Combining coordinating packaging and marketing materials helps products look more professional, improves shelf appeal, and reinforces your branding from the moment customers see your products.
Whether you’re packaging jewellery, cosmetics, confectionery, handmade goods, accessories, or retail merchandise, these companion products help create packaging that’s attractive, practical, and ready for retail.
Custom Stickers
Custom stickers are ideal for sealing packaging, displaying pricing, adding promotional messages, or reinforcing your branding. They help create a consistent look across your packaging while adding practical information where it’s needed.
Flyer Printing
Printed flyers are perfect for including promotional offers, product information, discount codes, care instructions, or company details inside customer orders. They add value to your packaging while helping you communicate directly with your customers.
Printed Header Cards
Header cards work alongside backing cards to create retail-ready packaging for products displayed on hooks or hanging displays. Together, they provide additional branding opportunities while creating a more organised and professional retail presentation.
Folded Flyer Printing
Folded flyers provide extra space for instructions, product guides, ingredient information, warranty details, or promotional content without overcrowding your backing card design. They’re an excellent addition to premium retail packaging.
Printed Product Tags
Custom product tags complement backing cards by adding pricing, branding, care instructions, or seasonal messaging. Using matching print materials throughout your packaging creates a polished and consistent brand identity.
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Backing Card Printing for Product DisplayBacking card printing creates printed cards that sit behind or support small products in retail packaging. It exists for badges, keyrings, jewelry, pins, accessories, and handmade items that need structure, branding space, and cleaner presentation without adding bulky packaging.
- SKU
- backing-cards-ap-can
CA$45.95