Flyer Marketing 101: Benefits and Design Secrets

 A Cost-Effective, Affordable Solution

Studies show that leaflet printing or flyer printing is more cost-effective than other channels of promotion such as email or TV. According to the Data and Marketing Association, the under 35 age group now interact with more door drops than any other age group.

Quick to Produce

Even if you have short notice about an upcoming event, flyers can be produced very quickly. At Aura Print, we are able to print and dispatch your flyers as quickly as 1 working day after proof approval.

Immediate and Long Term Impact

As soon as your flyer is received, people have the crucial information about your event, allowing for planning and making them more likely to attend. An added bonus with flyers is longevity - customers often hang on to them until they need your product or service.

Easy to Measure Success

Simple measures allow you to easily measure the success of your flyer campaign. You can do this using a specific call to action, QR codes, unique numbers or discount codes. The more targeted your campaign is, the higher your response rate will be.

Easy to Distribute

You can hand out flyers yourself or leave them in high-traffic areas. Or you can hire somebody to distribute them for you if you have a mass marketing campaign or for very specific targeted mailshots.

Extended Part of Your Brand

Flyers can be used together with digital marketing campaigns to help reinforce your brand, to direct customers to further information from your website and to complement digital campaigns with a physical entity for customers who prefer that. Ensuring your campaign has all the bases covered.

Keep the Flyer Design Simple

Keep the design simple to avoid overwhelming potential customers. According to statistics, you have approximately two seconds to make a positive impact, and die-cut flyers are the perfect solution, as their unique shape will instantly grab the attention of potential customers. 

• Keep colors and images to a minimum to avoid visually cluttering your design.

• Stick to one or two clean, legible fonts to make your call to action clear.

Make it Easy to Read

Sounds simple, doesn’t it? Yet too many people try and cram in way too much information when creating flyers.

*Start with a clear, headline that is to the point.

*Like your headline, keep your message as short and to the point as possible. Too much information will either make your flyer overwhelming or difficult to understand.

Know Your Audience

The content of your flyer should always be relevant to your target market. Ensure the design and content is relevant to that target market to maximize the impact of your campaign.

Unless you only offer one product or service, don’t try and produce one flyer that covers absolutely everything you do. If you offer lots of different services, you will achieve better results by splitting that content into separate campaigns.

Create a Good First Impression

This may be the first contact you have with a potential customer so take the opportunity to WOW them. Cheap flyers portray a cheap approach where luxurious flyers suggest you are a brand that is serious about quality.

Aura Print offer plenty of luxury options such as specialist papers and high-end embellishment options like metallic foil and raised spot UV.

Measure your Campaign's Success

The more you measure your marketing, the more successful it will become as you will see what is working for you and continually refine your campaigns. Here are a few ideas for easy ways to measure success:

*QR Codes

*Unique numbering

*Discount codes

Link Back to Business with Call-to-Action

Research suggests that people like to be prompted what to do next, so spell out what you want them to do – drop you an email, give you a call or check out your website.

Provide clear contact details, whether that be your address, telephone number, email or socials – make it easy for them to get in touch.