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Paper Sizes That Work With Flyers
The best size for flyer printing is generally A5, but sometimes A6 flyers can be a better option, depending on your budget, content, and how its distributed.
What Is The Standard Flyer Size?
Whether flyers are handed out in a public place or posted through a letterbox, the most common flyer size is A5. Read on to find out why A5 flyers are the most popular size and when A6 might be a better choice for your campaign.
A5 Flyers vs A6 Flyer Size: Paper Dimensions And Best Uses
Before we delve into how to pick the right size flyer to get the most out of your campaign, lets look at the differences between A5 and A6 flyers.
What Is The Difference Between A5 And A6 Flyer Dimensions?
A5 paper size is 210mm x 148mm. You can cut it in half to create two sheets of A6 paper that measure 148mm x 105mm. A5 and A6 are both commonly used for flyers, whereas DL and A4 flyers are less popular.
The flyer paper size conversion chart below acts as a quick reference guide to compare and convert measurements. It can be used to find imperial dimensions and equivalent US page sizes.
Flyer Sizes, Dimensions, Imperial Size Conversions And US Paper Equivalents
|
International Paper Sizes |
Dimensions in Millimetres (mm) |
Dimensions in Inches (in) |
Nearest US Paper Size Equivalent |
U.S. Page Dimensions |
|
A4 |
210 x 297 |
8.27 x 11.69 |
Letter size |
8.5 x 11 |
|
A3 |
297 x 420 |
11.69 x 16.54 |
Tabloid or Poster |
11 x 17 or 11 x 14 |
|
|
210 x 356 |
8.5 x 14 |
Legal |
8.5 x 14 |
|
A5 |
148 x 210 |
5.83 x 8.27 |
Half Letter |
8.5 x 5.5 |
|
A6 |
105 x 148 |
4.13 x 5.83 |
Postcard |
6 x 4 |
|
85 x 54 |
3.35 x 2.13 |
Business Cards |
3.5 x 2 |
|
|
110 x 220 |
8.66 x 4.33 |
Envelope |
No.10 |
A5 Is The Best Flyer Size For Advertising
A5 flyer size in inches is 148 x 210 and 148 x 210 in millimetres. It is the optimum flyer size for advertising products, services, events and leisure facilities. The main advantage is that it is large enough to inform, persuade and motivate your customers. The best A5 flyer designs are always double sided for maximum impact, so that it can be distributed and displayed in a variety of ways.
Best Distribution Methods For A5 Advertising Flyers
#1 Distributing In Public
Aim to hand out flyers in public or in community areas when there are a lot of people.
#2 Placing On Windscreens
Our nevertear flyers are made from long-lasting material that won’t tear and the ink won’t run. Watch out for no solicitation signs though as this means it is not legal to distribute flyers on the premises!
#3 Direct Mail Campaign
You can post your flyers to your customer database. This is an ideal method for sending seasonal offers or invitations to existing customers. We can help you to run a mail merge to personalise each of your flyers or we can print customised address labels for your envelopes.
#4 Pinning To A Noticeboard
You can ask permission to put it on noticeboards such as the staff room, college break area, coffee shop, fish and chip shop etc. It can be a great way to display your message to local people, especially when they are stood idle in a queue.
#5 Letterbox Flyer Distribution
Another way to target local customers is posting your promotional offers or menus through their letterboxes. 73% of door drop items such as flyers are opened, read, filed or set aside for later. They stay in the home for an average of 5.4 days. Its more effective if the flyer is posted on its own, so try to avoid posting on Fridays, which is when most of door drops are done.
#6 Door Drop Marketing Services
Instead of posting them yourself, you can pay companies to do it for you and you can target certain areas. Royal Mail charge a minimum of £500 for 8,000 households. For information about your expected return on investment, read our article about Flyer Response Rates.
#7 Putting Flyers In Orders Or Shopping Bags
Shipping a flyer with every order is an efficient way to communicate your message with existing customers who own a small business. In a similar way to retail outlets putting them in shopping bags.
#8 Tradeshow Distribution
Don’t forget to print flyers for your exhibitions, trade shows and conferences. Business professionals are often in a hurry to get around the large exhibition halls and they don’t want to carry brochures around. Therefore, a high quality A5 flyer is a great way to make sure you don’t miss out on potential new business. It is the ideal size for potential customers to easily take home or read on the train on their way back to the office.
To add a high quality feel to your tradeshow marketing leaflets, check out our colour core flyers which are 800gsm thick. They have a central colour along the edge of the card stock, which adds a subtle flash of branding. They are ideal for displaying on the top of your counters or tables on your exhibition stand.
A6 Flyers Is The Best Size For In Store Promotions
A6 flyer size in inches is 4.13 x 5.83, and it is 148 x 105 in millimetres. That’s half the size of an A5 flyer, so they are generally classed as too small for advertising flyers.
Best Uses For An A6 Flyer
They are a similar shape to postcards, making them ideal for a more targeted approach such as point of sale promotions. Here are the 8 most popular ways to use A6 flyers.
#1 Pinning To Noticeboards
You might want to consider pinning your flyer to bulletin boards in staff rooms or student break areas. There are often noticeboards in food outlets where there are queues so cafes, takeaways and fish and chip shops can be an effective way to advertise to local customers. Some pubs and clubs might have a noticeboard for their members.
#2 Enclosing With Orders
One of the best uses of custom flyers is putting them in boxes with orders to target existing customers.
#3 Postcard Campaigns
Postcard marketing is a term that is used for an A6 card flyer postal campaign. They can be sent to businesses or residential addresses. Sometimes they are filled in and sent back to request more information.
#4 Event Invitations
Invitations encourage people to visit your event. Especially if the flyer has offers on it.
#5 Discount Coupons
In store coupons can encourage customers to try something new.
#6 Drinks Vouchers For Bars
Bars and nightclubs use vouchers to entice people to enter the venue. Offers such as 2 for 1 and a free shot with the first drink are particularly popular ideas.
#7 Point Of Sale Promotions
When the buyer is already in your shop, they already have an intent to buy or the mindset to browse the products on offer. So this is the best time to try to influence their purchasing decisions with your offers.
#8 Tokens
Reward tokens are a great way to build loyalty and encourage return visits and repeat purchases. It can work well if you post them to the customer so that they bring it back to redeem it on their next purchase.
We can also supply custom printed loyalty cards which are usually the same size as a business card. This is another way to encourage your customers to come back to buy again.
Custom Size Flyers
We can produce flyers tailored to your size requirements such as a square flyer. If you want a more exciting and attention grabbing flyer, you don’t need to have 4 sides and 4 corners, check out our die cut flyers which are made into any shape you can imagine. You could have heart shaped flyers for example.
Conclusion
Making effective flyers and getting them into the hands of the right people at the right time, takes some planning and effort. But it is well worth it, as you will see if you track your return on investment (ROI).
For more advice, see our article What Is The Best Paperweight For Flyers? which complements this flyer size guide.
We are here to help if you have any questions, and we have a talented team of designers that can help. They have extensive experience in flyer design or other premium marketing materials such as foiled stickers, metallic business cards, and shimmering foiled tags.
