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Unconventional Places Where You Can Use Roller Banners
Roller banners are traditionally associated with large exhibitions and trade shows, where businesses typically use them to gain greater exposure for their brand. What many don’t seem to realise is that roller banners are very versatile in their usability and can be used in a number of ways. So here at Aura Print we have compiled a diverse list of places, where people have not thought of or would not usually consider using roller banners.
University societies fresher’s fairs
University societies fresher’s fair occurs once a year. It happens a week before the official start of the new university academic year. It’s a huge opportunity for each of the different societies (sporting, academic, social, gaming etc) to gain new members for the year ahead. With thousands of students visiting a sea of stands, it can often be overwhelming. Additionally, with it being so crowded, it’s tempting for them to blitz through without truly noticing what’s on offer. One way in which societies can stand out is by using a roller banner. Its substantial height will not only make a societies stand more noticeable but the ability to attractively personalise the banner will also entice students to stop.
Car boot sales
If you are regularly attending car boot sales as a seller, then why not gain a competitive advantage by distinguishing yourself from the rest. Car boot sales get a lot of foot traffic, so why not convert this foot traffic into sales. A roller banner will not only add a professional image but indicate to buyers that you’re an experienced car boot seller. The impression of the latter, will also reduce the chance of buyers haggling or making unrealistic offers. With contact details on display on a roller banner, you will also give yourself the excellent opportunity to build rapport with customers who may contact you later about potentially purchasing an item if it is still available.
Photo Credit: mubus7/Shutterstock
Farmers' markets and food stalls
Food alone is always tempting but when there is so much choice within close proximity, indecision can easily surface. This is where roller banners can really assist in differentiating your business and adding value in the minds of the customers. In the case of a farmer’s market, include information as to how your farmers market stall began and where all your produce is sourced from on the roller banner. Similarly, with food stalls, explaining the story/idea behind the brand is a plus and make sure to use imagery of the food served to capture the attention of potential customers. Furthermore, businesses can also include customer testimonials on the roller banner for positive endorsements to eradicate any customer doubts.
Photo Credit: CreativeCoupleProduction/Shutterstock
Conclusion
Roller banners provide great scope to include a combination of visuals, imagery and text to gain greater exposure. They're also portable therefore can be transported without any hassle upon multiple occasions. So don’t falsely assume roller banners are just for businesses to use at trade shows or exhibitions, they can be an integral part of any promotion or marketing activities carried out by anyone, anywhere.
