USA
FR
Branded Packaging Using Simple But Effective Logo Stickers
Branded packaging is a great marketing tool that spreads the word about your business. It differentiates your products from your competitors and gives your brand a personality. Logo stickers on your packaging can help to strengthen your brand, while also creating an unforgettable branding experience for your customers.
3 Reasons To Use Logo Stickers For Packaging
1 Branded Packaging Builds Brand Identity
Brand identity is the visual elements of your branding such as your logo, colours and typography. Logo stickers reinforce the personality of your brand which affects how a customer feels towards your company.
Logo stickers show off your brand and make you look more professional. As mentioned in our article, 'How To Make Labels For Candles', stickers add the finishing touch and enhance your branding. How your brand is perceived affects the sales of the product because people fall in love with brands, trust them and believe in their superiority.
Logo stickers also help to identify and distinguish your brand in consumers’ minds. Especially in ecommerce where customers don’t have much physical interaction with a online brand like they would inside a store.
2 Logo Stickers Increase Brand Awareness
Adding a logo sticker to your packaging boxes makes you stand out above your competitors and be seen. If you use logo stickers on your bags and packages you send out, it will be seen by lots of people, making them aware of your business.
When your customer has their parcel delivered to work, it has the potential to be seen by everyone in their workplace. It might provoke questions about what they have ordered. Professional packaging gives a good first impression of your brand to new prospects. A high-quality logo sticker with the website underneath, will help to persuade prospective customers to look at your website.
3 Unboxing Experience
Logo stickers make your boxes more attractive. You can also wrap products in tissue paper and seal it closed with a logo sticker. This adds to the unboxing experience that many premium brands strive to create.
The unboxing experience makes it more exciting to receive your order and it improves the way that customers feel about your product. This also adds a finishing touch to gift wrapped orders and makes unwrapping gifts more exciting. Logo stickers can also be used on the inside of the box too. Ideal for restaurants and bakeries that deliver food in boxes.
3 Tips For Using Logo Stickers On Packaging
1 Central Placement On Boxes
Symmetrical designs are more pleasing to the eye. Put your logo sticker in the middle of your box to create a balanced look. If you are putting the sticker on the side of the parcel, put it in the centre and on more than one side to visibility.
2 Use Logo Stickers On Product Packaging
We have many options so you can conveniently personalise all of your packaging. You can choose a colour variant for different types of products to make identification easier for your customers. Some of the candle companies that we work with, use the same logo sticker design on their product and its box.
We work with many large companies and entrepreneurs who use smaller versions of their logo sticker on small bags, containers and envelopes. Then have larger logo sticky labels on large boxes.
3 Seal Your Packages With Logo Stickers
Logo stickers help to establish brand identity and when they are used to seal all packages, your logo becomes the centre of attention during the unboxing experience.
We work with many online retailers who sell their products directly to their customers. Here are some of the ways that they use logo stickers to seal packages.
Seal Envelopes
Sealing envelopes with a foil logo sticker holds the paperwork neatly together, but it also makes it look more luxurious. It can be used to enclose offers, new product information as well as the invoice for the order.
Use Stickers To Fasten Tissue Paper And Gift Wrap
Securing gift wrap or tissue paper with a logo sticker adds the finishing touch to your product packaging. It shows that you have taken the time to neatly pack your products and it helps to position your company as a high-quality brand. The example below shows how our customer AyeAura.com use logo stickers as part of their protective packaging when they ship their planners.
Secure Bellybands With Sticky Labels
Bellybands are a narrow piece of branded card that wraps around your box in a similar way to a packaging sleeve. Bellybands can be folded according to your specification, so they easily wrap around your product or box, before being fastened with a logo sticker. They enhance your product packaging and make them look more appealing as Christmas gifts by using festive themes.
Bellybands can emphasize a message about your product such as if it is new or a limited edition. Bellybands are quick and easy to swop for seasonal themes. For example, you could have festive Christmas belly band design, but then swop them to have a red and white a discount bellyband for the January sales.
Other Uses For Packaging Stickers
If you have young customers, you might want to consider fun custom shape stickers and encourage reusability. Children love peeling off stickers and putting them somewhere random or even wearing them. Another idea is using your logo to make Fluroescent stickers and also including an eye-catching message to your packaging. This could also be used for important information, such as ‘contains food, must be delivered today’ or ‘handle carefully’. For other creative ways to use stickers, read our article Coffee Shop Stickers to see how your logo stickers could be used on products or included in window displays.
Conclusion
Both our vinyl and paper stickers can be customised to suit whatever shape and size you need so that you can add the finishing touch to everything you send out the door.
Using logo stickers gives your customer a wonderful unboxing experience that is particularly effective for ecommerce businesses to increase customer retention and build brand loyalty.
Now that you know how you will use your stickers, you can start designing them. If you do not have a logo or need some design help, our talented graphic designers can help you.
