Are Business Cards Dead?
Although you might think that in a digital age that business cards are outdated, you couldn’t be farther from the truth. Business cards are still relevant in today's business world no matter if you’re a small Etsy shop or a huge global business. The business card is an established social building block of meeting new clients and building new relationships. That's why 57% of business owners think business cards are essential to the promotion of their goods or services.
How Important Are Business Cards?
As we’ve touched upon, the exchange of a card is one of the expected stepping stones in exchanging contact details in a B2B setting. With millions of business cards printed, produced and exchanged each year, a study found that for every 2000 cards handed out, a company's sales increased on average by 2.5%.
How Many Business Cards Are Printed Each Year?
If you were to guess that millions of business cards are printed each year you’d actually be way off. Amazingly, around 27 million are printed each day! If we multiply that by just the working days in a year, that would come to around 7,047,000,000 (seven billion and forty-seven million) business cards printed each year at a very low estimate.
How Much Does A Business Card Weigh?
The average paperweight of a business card is around 350gsm (grams per square meter). Since that is a measurement of the paperweight per meter squared, we need to know how many business cards we can fit in one meter squared.
To work that out, we know we can fit 21 cards on an A3 sheet, and we can fit 6 A3 sheets per 1 square meter. So we can fit 126 cards in a square meter. We can then divide 350gsm by 126 business cards which amount to 2.78g. Because there would be waste paper to account for we can say the average weight of a business card is 2.5 grams.
How Long Do People Keep Business Cards?
Unfortunately, 88% of business cards are thrown away in less than a week. However, there are many ways for you to beat these odds and work around them. With our help, together we can bring your card to life by using unique papers and finishes.
Another interesting stat is that 63% of people throw away a card because they do not require the service at that point. We think the key to getting around this is making your card as interesting and attractive as possible so that even if a client doesn’t need your services right now, the design still makes them happy and they don’t feel it’s a waste to hold onto it. The client will then still have your details when they do need you.
Coloured Vs Plain Business Cards
Coloured business cards typically last 10 times longer than plain ones. We think this is because 78% of recipients find a coloured card more memorable. It makes sound financial sense therefore to invest in a quality colour contact card, right? Adding features such as metallic foiling , unique paper types and matt lamination can enhance your cards even further.
How Critical Is A Good Looking Business Card?
72% of people judge you on the quality of your business card. So, a cheap card is really a false economy. In fact, 39% would go as far as to not do business with someone who has a cheap card!
The assumption might be, if you choose to hand out a cheap card, your product or service is low quality also. Remember, it’s all about showing your professionalism. Having your cards always at hand to use shows you are serious about your enterprise, especially at networking events.
Is My Business Card Effective?
Once people have your card, retaining that piece of paper isn't the end of the story. Although most cards may be disregarded, people often save your contact information into their phone or address book. A good indication to know if your card has worked is if they choose to follow you on LinkedIn and other social media channels. This shows your clients are engaged in your services.
What Is The Most Common Business Card Font?
Traditionally speaking, the most common font used on business cards would be between Arial, Helvetica or Times New Roman. The reason for their popularity is two-fold. Firstly they’re easy and clear to read. Second, they’re very common default fonts selected in Microsoft Word or Adobe Photoshop meaning that if you’re designing your own business card, you might not even realise you’re using these fonts.
Common Business Card Mistakes
One mistake on your business card can be a deal-breaker as it shows that you lack an eye for details! Here are some of our most common mistakes or things to avoid:
- Spelling mistakes, proofread your card more than once. Get someone else to check over it too! There’s nothing worse than a spelling mistake on a business card. Especially if you have 249 more to hand out.
- Similar to spelling mistakes, make sure your contact details are correct! There's no point handing out your number or email address to a prospective client if it’s an old one!
- This one goes without saying, don’t use comic sans!
- Too much information can kill your business card. Make sure it’s short and sweet. What you offer and how to contact you!
How Can I Get A Custom Business Card?
Inspired? If you are thinking your personalised business card needs a makeover or just a refresh, we can help! With our new machines, we can create lots of really impressive finishes such as soft-touch or even metallic foil cards.
Perhaps you're looking to update some standard-sized cards, or maybe you'd like to try square cards for something out of the ordinary? With one of the largest offerings of paper types in the UK too, we can make a card that whoever receives it will cherish.
As always, if you’ve got your heart set on a new card but you’re not too sure where to start, get in touch as we’re only a phone call or an email away. We focus on providing high-quality print, and we love to help our customers.